CQ TODAY ONLINE NEWS
May 14, 2008 – 8:13 a.m.
McCain’s Warrior Advantage
By Madison Powers, CQ Guest Columnist
Recent polls show a close match-up between Senator John McCain and any likely Democratic nominee. Many have puzzled how this could be possible, given the incredibly low standing of President Bush generally and the public’s dissatisfaction attitudes with the war and the economy under the Republican administration.
One Democratic response is to remind us that polls in April and May are notoriously unreliable predictors of November voting results. Many things can and will happen between now and the election.
Still, some explanation for the current attitudes seems in order. How could people say they are so eager for change and yet seem willing to sign on for another 100 years in Iraq and other Bush policies?
One explanation is that McCain is the beneficiary of the Democrats’ internal brawl and that McCain’s current advantage will dissipate. Another explanation is that the public still buys the McCain-as-maverick story that so many gullible reporters have fallen for since the 2000 campaign. Whatever kernel of truth either explanation contains, some understanding of McCain’s standing may determine the fate of the Democratic presidential hopes for the fall.
Let’s just suppose that the economy will loom largest among voter concerns. Unless Democrats fail miserably at linking the war and the economy, the war will continue to be an important voter concern.
Even as some polls show more people believing the surge having some positive effects, the number of Americans saying the U.S. made a mistake in sending troops to Iraq reached a new high, with 63 percent taking that view. That surpasses the 61 percent who said in May, 1971 that the Vietnam War was a mistake. The public seems to have lost its appetite for war once again, and McCain seems to be on the wrong side of history.
However, when one recalls that the May 1971 poll was conducted in advance of the 1972 presidential elections, it did not translate into an advantage for the Democrats. The parallel may be instructive.
When President Nixon promised “peace with honor” he implicitly charged the anti-war Democrats with the prospect of American dishonor and reduced stature in the world. With public opposition to his foreign policy at an all time high, Nixon won in very large part because of a wink and a nod that said he would do what the Democrats promised to do but without the indignity of defeat.
Many Democrats found it almost impossible to believe that Nixon could win four more years. They relished the Watergate scandals that, for them, proved the truth about Nixon that they failed to establish at the ballot box.
However, there is a reason that Nixon’s re-election strategy worked, and it is one that was long ago noted by President Ulysses Grant. In his memoirs, he said “Experience proves that the man who obstructs a war in which his nation is engaged, no matter whether right or wrong, occupied no enviable place in life or history. Better for him, individually, to advocate ‘war, pestilence, and famine,’ than to act as obstructionist to a war already begun.”
“Peace with honor” may not be the right phrase for McCain’s campaign (in fact it also was Neville Chamberlain’s phrase in his “Peace for our Time” speech after negotiating the Munich Agreement with Hitler in 1938). But to the extent that McCain can promise to see us through this miserable war and find us a more dignified path out than simple withdrawal, then he has the huge advantage that Grant and Nixon so well understood.
Such a strategy can be successful in electoral terms (never mind actual foreign policy terms) if he can package the Iraq exit strategy well enough. He has to do two things.
First, McCain has to figure out his own wink and nod strategy. He has to convey that he will get us out of this mess and simultaneously talk the tough talk so that everybody knows that he doesn’t really mean it. It’s hard to find a place for this sort of thing on the Straight talk Express.
McCain’s Warrior Advantage
But that is the least of his worries. His remark about staying a hundred years may well be his Achilles Heel. It sounds too much like he really does mean to hang around the Middle East for a very long time, with all the perils and costs to the United States and to the world such a decision would entail.
The Democrats have been wise to hang the 100 years quote around his neck, and they need to keep hammering the message that his policy is not what the public wants or needs, even if, improbably, the American death toll starts to drop. It is a subtle message, but it has to become a virtual mantra of Democratic campaigning that Iraq is not Germany or Japan, and that our vital interests are best served by leaving rather than building more military bases and mega-embassies.
Moreover, the Democrats can’t afford to be just the party of peace. They have to emphasize that they want to fight the right war at the right time and in the right place. McCain’s advantage can only be neutralized by stealing his thunder, not by promising sunny weather.
Second, McCain can realize the fruits of his inherent advantage if he can wrap his foreign policy within a more broadly acceptable political persona. Nixon took the low road with his pitch to protect the “silent majority” (another phrase lifted out of original context in which it referred to the mountain of World War I dead). He waged cultural war against urban rioters and anti-war protesters in an effort to galvanize the fearful suburbanites and attract new southern voters who had been Democrats since the New Deal.
The low road, of course, has always been an option, but it does not seem to be the marquee approach McCain has in mind. His more likely strategy is one designed to get the suburban swing voters by showing them his more civil, urbane side. He has to convince the latte drinkers that a vote for him is not a vote for the coarser aspects of the Bush years.
McCain tours Appalachia to signal to the rest of us that he has not forgotten the rural poor, not because reducing the hardships experienced by the rural poor are a priority for him. He goes to Selma and to the Lorraine Motel in Memphis on the anniversary of Dr. King’s assassination, not to cut into the black vote, but to show independents and Democratic moderates that he is not guilty of the racism of indifference. He travels to the 9th ward of New Orleans, again not to ask for their votes – he in fact said as much – but so that the more prosperous folks in the Philadelphia suburbs will feel like they won’t be voting for cruel and inhumane policies of the Bush administration.
The branding of the new “kinder, gentler” (the Bush 41 label) persona has not been rolled out. “Compassionate conservatism” (Bush 43) is not available, and besides, it was attached to actual policy proposals. McCain thus far has not shown much interest in policy. Coming up with fresh but empty rhetoric every four years remains one of the greatest challenges of modern campaigns.
Madison Powers is Senior Research Scholar at the Kennedy Institute of Ethics, Georgetown University. His columns appear in CQ Politics each Wednesday.

Comments
It is no surprise to most Americans that John McCain would be a worthy opponent against either Democratic candidate. Hillary and Obama do not speak for most Americans. They are too liberal and out of touch. They are in the pockets of far left organizations such as Move on.org. Conservative Americans from both sides of the aisle will come out in droves to vote for McCain in November. The Democratic choice is too frightening. The U.S. has too much at stake. To vote for a Democrat would be too risky and irresponsible.
"How can you countenance someone who was engaged in bombings which could have or did kill innocent people?" John McCain Direct Democracy
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