Jim Jones

The Strategy That Could Have Taken Trump Down
Trump’s opponents should have attacked his supporters instead of the candidate, expert says

Instead of attacking Donald Trump after it was too late, Republican presidential candidates should have tried to use Trump's positions to separate him from his followers, an expert on loyalty says. (Scott Olson/Getty Images file photo)

More than a dozen Republican presidential candidates spent a year of the nominating contest waiting for someone else to attack and take down Donald Trump. But the GOP contenders had a common goal with a flawed strategy: Trump’s opponents should have attacked the celebrity’s supporters instead of the candidate, an expert on loyalty says.  

“In any cult or loyal following, fractures can occur when the followers become disillusioned by the leader,” explained James Kane , a researcher and author on the concept of loyalty. “But more often, it is their awareness of their fellow followers that causes them to pull away.”