CQ TODAY ONLINE NEWS
June 25, 2008 – 12:58 a.m.
The Michelle Obama Makeover Myth
By Andrew Satter, CQ Staff
Last week’s New York Times story that Michelle Obama is undergoing efforts to soften her image set the political world abuzz.
Television pundits, newspaper columnists and bloggers on both sides of the political divide took the story and ran. A promo for MSNBC’s “Hardball with Chris Matthews” declared, “She’s Barack’s greatest asset. But after tough criticism, is it time for Michelle Obama 2.0?”
It made sense. Barack Obama ’s opponents have cast Mrs. Obama as bitter and unpatriotic, attacking her for saying at a Wisconsin rally in February that for the first time in her adult lifetime she was really proud of her country. Mrs. Obama has since sought to clarify the remarks, saying that she has always been proud of America and was referring to the political process.
But there really is no “New Michelle.” A CQ Politics comparison of Mrs. Obama’s public events of the last week with her speeches and appearances during the Democratic primary reveal that the so-called Michelle Makeover is more myth than reality. While she may have made small tweaks in tone and style, for the most part her words have not changed.
Take Mrs. Obama’s much discussed appearance on ABC’s morning talk show ‘The View’. Pundits saw it as a calculated move to combat her “negatives” in a friendly environment.
The interview was mostly positive, as Mrs. Obama and her co-hosts talked about the potential First Lady’s early life.
“Tell people a little about your story,” coaxed ‘The View’ co-host Barbara Walters.
“I’m a girl that grew up on the south side of Chicago,” Mrs. Obama responded. “My father was a working class guy, he worked a shift all his life. And because of his hard work, he sent not just me, but my brother to Princeton.”
If that line sounds familiar, it should. For example, there was her speech at Ohio State University back on February 15, when she told the crowd, “I grew up in a working class family on the south side of Chicago. My father was a city worker all his life, a blue-collar shift worker.”
Or there was this speech on January 31 in Wilmington, Delaware:
“I’ve talked about this all over the country. I grew up on the south side of Chicago, in a working class community.”
Mrs. Obama’s appearance on ‘The View’ also was not her first interview under very-less-than-hostile conditions.
In late April Michelle Obama appeared on the ‘Rachel Ray Show,’ where the hostess quizzed Mrs. Obama: “Can you even remember the last time you had a date night?” and “What’s your (and your husband’s) song?”
The Michelle Obama Makeover Myth
The real reason Mrs. Obama’s guest appearance on ‘The View’ may have been good for her image likely has less to do with the show’s format than with its audience: women - specifically, Hillary Rodham Clinton supporters, many of whom are still upset over the bruising Democratic primary, polls show.
And Michelle Obama’s recent appearance at the annual lunch for the National Partnership for Women & Families in Washington also demonstrates that it may not be what Mrs. Obama is saying that is evolving, but where and to whom she is saying it.
In front of an audience of mostly women, Mrs. Obama spoke of her and her husband’s commitment to family and workers’ rights initiatives.
“When will we have policies that truly reflect the reality of families dealing with life in today’s society? When will our leaders not only support, but champion the cause of working families?” she asked.
And, of course, she spoke of her own experience as a working mother.
“I’ve always been, and will probably always be in some way, shape or form, a working mom. I used to get up in the morning and go to an office, now I get up and go to a plane.”
The speech only lasted 7 minutes, and she had said much of it before. But for many of the women in the audience, Mrs. Obama’s story was new.
“I didn’t know anything about her really at all,” said Anmarie Widener, a Clinton supporter who said she will vote for Barack Obama in November. “From what I learned about (Michelle Obama) today I’m very impressed.”




Comments
Mrs. Obama is as big a phoney has her husband. I feel so sorry that -- on a combined income of almost a million a year -- she has trouble affording summer camp and music lessons for her children. She is worse that Mrs. Kerry. She also sat in Rev. Wright's church -- with her two daughters -- and listed to him spew hate for 20 years. Scary.
I hopet that she will continue her best efforts to support her husband's campaign.
WE ARE IN A CRITICAL SITUATION IN OUR COUNTRY. WE MUST HAVE A STRONG LEADER TO RIGHT THE WRONGS THAT HAVE BEEN DONE TO US. SOLD OUT OUT I BELEAVE .NOT ONLY THE GREAT DEBTS WE OWE CHINA AND OTHERS BUT OUR FREEDOMS HAVE BEEN THREATEDED BY OUR COURTS. I AM VERY OLD. TRUST OBAMA!!!! FRANCES
Obama makeover now a makeover for his wife. You just can't make this stuff up. Bush/McCain Pro life Pro Military Love of country
It's not a myth. She may feel it's her time to shine and in all honesty many would, but it's not. It's typical. If my husband is famous, so am I. Not necessarily. They did have to soften her image. Her mouthh was getting Obama in trouble. And as far as righting wrongs. Getting over it instead of replaying it over and over and over again. It's like complaining about a hole in a sinking ship. More could be done, more movement seen if we just put your best foot forward. Obama is NOT a strong candidate. He's a bumper sticker!
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