CQ TODAY ONLINE NEWS
Sept. 12, 2008 – 3:06 p.m.
Democrats Relying on Early Spending in Pursuit of House Gains
By Emily Cadei, CQ Staff
The Democratic strategists running the party’s national House campaign have gotten a huge spending jump on Republicans over the past six weeks, investing in a slew of contested races with almost no GOP response.
Since the beginning of August, the Democratic Congressional Campaign Committee (DCCC), the party’s House campaign arm, has spent more than $3.2 million on campaign efforts not coordinated with candidates’ campaigns — mostly ad buys and mailings — across 29 races. The DCCC’s spending has already exceeded $100,000 in 14 of those races, 11 of which are for seats currently held by Republicans.
The DCCC’s partisan counterpart, the National Republican Campaign Committee (NRCC), meanwhile has spent only $84,000 on independent campaign efforts, most of it involving political research in six districts the party is defending this year.
The big disbursement of money by Democrats, and where it is being directed, underscores the challenge facing Republicans who badly trail in fundraising and are defending 26 seats left open by GOP members who are either retiring or running for other offices.
The Democrats are touting their early start on general election expenditures this cycle as both a show of strength and a cost-effective strategy. “Our early preparation is paying off,” wrote Maryland Rep. Chris Van Hollen , the DCCC chairman, in a memo to Democratic House colleagues earlier this week. “The DCCC’s independent expenditure campaign was the first campaign committee to reserve television time for the fall, reserving $53 million in more than 50 districts.”
Van Hollen stated that this early planning saved the committee $15 million, because television time becomes more expensive the closer a reservation is made to the actual date that an ad airs.
The early spending was prompted by what has been a tremendous fundraising year for the party. Through July of this year, the DCCC had raised $115.1 million and still had $56.5 million in the bank. The NRCC trailed well behind with $89.7 million raised and $14.2 million left on hand. Figures through August will be released later this month.
Up to this point, the Republicans have simply not been capable of matching the Democrats’ spending power. In the spring, for example, the Democrats snatched three formerly Republican House seats in special elections, thanks in part to heavy spending.
But if there’s concern in the NRCC, they’re not showing it, claiming that polling gains made by the ticket of John McCain for president and Sarah Palin for vice president since the Republican convention last week point to a shift in political momentum in their party’s favor.
“With a significant increase in Republican intensity sparked by the strength of our presidential ticket, and the Democrats’ repeated refusal to pass meaningful energy legislation to lower the cost of gasoline, Republicans are in a better position to compete all across the congressional playing field,” contended NRCC Press Secretary Ken Spain.
The current reality, however, is that Republicans simply have less money to play with, and will have to manage their resources accordingly. The NRCC has $18 million in television air time reserved in 26 districts, according to GOP officials, but it hasn’t reported any actual ad expenditures for the fall campaign to the Federal Election Commission yet. The DCCC, as Van Hollen noted, has reserved at least $53 million in air time in 51 districts, and, as its independent expenditures reveal, has already begun airing ads in many districts. Both parties’ ad spending is likely to grow.
The DCCC expenditures indicate where intense efforts are being made to keep Democratic candidates highly competitive, especially in bids to take over Republican open seats. Some of the key races include:
• Illinois’ 11th District (South Chicago exurbs — Joliet; part of Bloomington-Normal): This is a matchup between Democrat Debbie Halvorson, the majority leader of the Illinois Senate, and Republican Martin Ozinga, a concrete company executive, to succeed retiring seven-term Republican Rep. Jerry Weller . The DCCC has pumped $465,000 in independent expenditures into the race thus far.
Democrats Relying on Early Spending in Pursuit of House Gains
• Texas’ 22nd District (Southeast Houston and southern suburbs — Sugar Land, Pearland, part of Pasadena): Republican Pete Olson, a Navy veteran and former Senate aide, is challenging Democratic Rep. Nick Lampson , who in 2006 captured the seat vacated by resigned Republican Tom DeLay, the former House majority leader. DCCC spending: $383,000.
• New Jersey’s 7th District (North central — Woodbridge Township): Democratic state Rep. Linda Stender and Republican state Sen. Leonard Lance are vying for the right to replace retiring four-term Republican Rep. Mike Ferguson , who Stender came within 1 percentage point of unseating in 2006. DCCC spending: $274,000.
• Ohio’s 16th District (Northeast — Canton): Another open-seat race, this one pits two state senators, Democrat John Boccieri and Republican Kirk Schuring, who are battling to succeed retiring 18-term Republican Ralph Regula . DCCC spending: $271,000.
• Ohio’s 15th District (Western Columbus and suburbs): Democrat Mary Jo Kilroy is taking a second swing in this district, this time for the seat left open by retiring eight-term Republican Rep. Deborah Pryce , who she came with a half-percentage point of ousting in 2006. Republican state Sen. Steve Stivers is Kilroy’s opponent. DCCC spending: $239,000.
All of these contests are rated in CQ Politics’ categories for highly competitive races. The Illinois 11 race is currently rated Leans Democratic, while the other four are rated No Clear Favorite.
With the exception of Lampson’s race, in which a Democratic incumbent is defending, these districts are all targets of the DCCC’s vaunted “Red to Blue” program, which supports Democrats running to take over Republican-held seats. The program’s name comes from the colors that are typically used to identify the parties on political maps, red for Republicans and blue for Democrats.
In his memo, Van Hollen announced the addition of nine more races to the Red to Blue slate, pushing the districts targeted under the program to 54 of the 199 held by the GOP going into November’s elections. In 2006, a midterm election that produced a 30-seat House gain that was the Democrats’ biggest in decades, the Red to Blue program targeted 56 Republican seats.
In addition to independent expenditures, the DCCC’s flush bank account has also enabled it to get an advance start on get-out-the-vote activities.
“For perspective, last cycle the DCCC spent $9 million on voter contact programs. This cycle we’ve already invested more than $9 million and are just shifting into high gear,” Van Hollen’s memo noted.




POST A COMMENT
Oops! The following errors must be addressed: